Tuesday, February 7, 2012

Introducing our logo

Today is a big day for our diamond in the rough. We are unveiling the logo for our dream.

We received quite a few votes for the sketch you thought we should use for the logo, but we received very few votes last week for which version of the logo to use. We think Stormer-Brooks Illustrations gave us two wonderful versions to consider, and maybe folks didn't vote this time because both choices were so good.

We went ahead and chose the diamond version, since the name of our dream is the Arkansas Diamond Mine Adventure. We debated with Stormer-Brooks about what size fonts to use, how large to make the word Arkansas and even the kids' clothes. Scott recommended "jodhpurs," or riding pants, and riding boots for the girl. I insisted on a fedora for the boy. They made several tweaks, and in the end, they outdid themselves.

So without further ado, (drum roll) here is the black-and-white logo for our company.


We think Stormer-Brooks perfectly captured the dream we have with this logo. Scott will produce a color version (we won't vote on the colors; we'll let the expert handle that), and that will become the logo, the face and the brand of our diamond in the rough. We are so excited about this! We hope you like it as much as we do. Awesome job, Scott.

Thank you for following us, and thank you to those who voted. We plan to invite you to vote for other items as we work to develop our business. Thank you for your support. We will update our progress soon.

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