While we wait for folks to give us suggestions on what message to print on our t-shirts, we thought we'd write once more on social media. We are so unplugged into social media that we have a lot to learn, but one thing is obvious based on watching our five children: social media is powerful.
As we work to build this business dream of ours, we are aware that it would be helpful to tap into this powerful new resource. We would love to hear your suggestions on how we can do this. Is there anything we could produce at this stage that might become a YouTube sensation?
Scott, our logo designer, suggested we put up a video showing our son playing with broken bottles and rusty car parts wishing there
were a place he could go and have fun. Then, like the old used-car salesmen of the 70s, we jump in and paint a wonderful picture of the Arkansas Diamond Mine Adventure, but
it only exists in our imagination. If it is to be a reality, we need people to
help us.
We know that established businesses that provide poor customer service are going to hear about it, and see it, on YouTube. We immediately think of the video of the FedEx package deliverer who threw a computer monitor over a customer's fence in December. That video was viewed eight million times. A singer named Dave Carroll produced a music video, about United Airlines breaking his expensive Taylor guitar, that has been viewed 11 million times.
This kind of thing has birthed a new industry: customer complaining. We don't own an Apple iPhone, but we've read that there is now a ComplainApp for customers to broadly voice their displeasure with a company. Of course other entrepreneurs have seized the opportunity to offer software and other services to help companies better track their delivery folks and improve their customer service.
If you have a suggestion on how we could take advantage of this new media even before we have our family recreation obstacle and ropes course built, we would love to hear it.
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